May 2, 2023 8:02 am

Google Predicts Strength Of Backlinks Ranking Factor Will Drop

Google Predicts Strength Of Backlinks Ranking Factor Will Drop

Google Search Advocate John Mueller predicts the strength of backlinks as a ranking factor will drop over time.

How to Increase Domain Rating (Website Authority)

In this video, you’ll learn the three core factors that’ll improve your website’s link authority in a meaningful way.

Additional Link Building Resources

7 Attributes of High Quality Backlinks ►

Link Building Tutorials (Step-By-Step) ►

What are Backlinks and Why are They Important? ►

How to Get Backlinks with Negotiation and Persuasion ►

How to Get Backlinks By “Stealing” From Low-Quality Pages ► &list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m &index=3

Link Building for a New Website: 5 Actionable Ways to Get More Backlinks ►

How to Build Backlinks WITHOUT Creating New Content ►

If you’re new to the concept of website authority, it’s actually a made up metric from SEO tool companies.

Now, whether you call it Domain Rating, Domain Authority, website authority, or whatever, they all serve the same general purpose: they try to measure the relative “strength” of a website’s backlink profile compared to other sites in their index.

Now, while some tools claim that their website authority metric can predict a website’s ranking potential, you should take that with a grain of salt.

SEOs generally agree that website authority does play somewhat of a factor in rankings. However, Google ranks pages and not websites. So having a goal to improve Domain Rating is too broad and could actually make you lose focus from your true goal of ranking in Google and getting more organic traffic.

By putting the focus at the website level instead of the page level is like painting your whole house just to make your bathroom look good. It might work to a certain extent, but 90% of your efforts actually have no effect on the end goal.

Now, the things that cause an increase in your website’s authority can help you rank higher in Google. And it all comes down to the main thing responsible for calculating this metric. And that’s links.

So, let’s expand on Ahrefs’ website authority metric called Domain Rating.

Domain Rating represents the overall strength of a website’s backlink profile. We look at both quantity and quality of the links pointing at a website. It’s plotted on a logarithmic scale from 0 – 100.

What are the 3 main things that impact this score?

They are:

► number of unique websites that link to you
► Domain Ratings of linking domains
► number of sites the referring website links to with at least one followed link

How do you improve your score? You’ll learn how in this video.


0:34 – What is website authority?
2:00 – Ahrefs Domain Rating (DR score)
3:01 – Impact of referring domains
3:27 – Why the authority of referring domains matter
4:35 – Importance of outgoing links from referring domains
6:39 – Primary things to focus on for better rankings

#domainrating #websiteauthority #linkbuilding

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I Ranked a Google My Business Listing N#1 in 96 hrs (With One Simple Change)

Ranking a Google My Business listing to number 1 on Google Maps and google local search results is the holy grail for all local businesses. In this video I show you how I managed to do to it with a Google My business listing in just 96 hrs with a simple trick and how it significantly improved this business’s local SEO results .
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○ Local Rank Tracker tool:
○ Google Map Scan Tool:
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○ Graphic design software –
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A Closer Look at Google Ranking and its Significance to SEO

A Closer Look at Google Ranking and its Significance to SEO

00:16 Different Types of Rankings
01:30 Factors That Determine Ranking

Google ranking is a measure of how well your website performs in Google’s search results. It’s also important to understand that there are many different types of rankings.

The most common type of ranking is called organic ranking. This is the one you hear about most often, and it refers to your website’s position on the first page of search results when someone searches for a keyword related to your business or industry.

There are two other types of rankings, though, namely paid and social. Paid rankings are when someone pays Google to place their ads higher up in the search results than they would otherwise be. Social rankings are when someone shares content from your website on social media and it gets more engagement than other content shared on social media for that same keyword.

Google uses all three types of rankings when determining where to display your website in its search results, but organic ranking has the biggest impact on SEO.

Moreover, Google ranking is one of the most important factors in determining the success of an SEO campaign and will influence everything from your ability to attract traffic to your conversion rate.

When a user searches for something on Google, they’ll see a list of pages that Google thinks are most relevant to their query. The higher up in that list you are, the more likely it is that someone will click on your link.

Google uses a variety of factors to determine how high up in SERPs each result should appear. Those factors include the following:

The user’s search query
The words on the page, including the title tag, meta description tag, and body text
Keywords used on the page and how often they appear in title tags and meta descriptions
How much traffic comes from other sites linking back to yours

Overall, Google’s the most used search engine in the world, and it’s also one of the most powerful. It’s also a major player in online advertising, which means that if you want your business to succeed online, you need to have a good Google ranking.

Google’s made it clear that they prioritize high-quality websites that meet their user experience guidelines over sites with poor content or design. So, if you want your business to thrive online, then you need to make sure your website is optimized for Google’s search engine.

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Google Ranking Factors: Which Ones are Most Important?

In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most.

Additional SEO Resources

7 Attributes of High Quality Backlinks ►

Republishing Content: How to Update Blog Posts For More Organic Traffic ►

How to Speed Up Your WordPress Website in 2020 (Simple Guide) ►

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

SEO Checklist: How to Get More Organic Traffic (Step-by-Step) ►

On Page SEO Checklist for Higher Google Rankings ►

Link Building Tutorials (Step-By-Step) ►

Google uses hundreds of ranking signals and tweaks their algorithm around 500-600 times per year. And many of these ranking factors can’t even be looked at independently.

It’s not to say that they’re unimportant, but an average person doing SEO for their site doesn’t need to worry about 200+ ranking factors.

So, here are the most important ranking factors.

The first important ranking factor are quality backlinks.

Backlinks form the basis of PageRank, which is the foundation of Google’s ranking algorithm. But not all links are created equal. There are a lot of factors that contribute to a backlinks ability to push a page higher in the SERPs.

What factors are those? Watch the video to find out.

The next ranking signal is freshness.

Freshness is a query dependent ranking factor, meaning it’s more important for some queries than others.

What do you do for queries that require freshness? You’ll learn more about it in the video.

The next ranking factor is search intent.

While backlinks are arguably the most important ranking factor, search intent is likely the most overlooked.

You’ll learn more about what search intent is and how to figure it out in the video.

The next ranking factor is topical authority of the website.

Google wants to rank pages from authoritative sources and this goes way beyond backlinks.

How do we know this? You’ll learn more about it in the video.

The next ranking factor is content depth.

Depth is about hitting the talking points of a topic that searchers want and expect to see. You’ll learn more about how to make sure your content has depth in this tutorial.

The next ranking factor is PageSpeed.

PageSpeed has been a known ranking factor since 2010. And while a lot of people obsess over improving their site speed by fractions of a second, from an SEO perspective, it doesn’t really matter much for most sites.

In fact, Google said: “the speed update will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.”

Bottomline: improve your pagespeed so it’s not super slow. You don’t want people to bounce because your page wouldn’t load.

The next ranking factor is to ensure your site uses the HTTPS protocol.

In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries.

The final ranking factor is user experience signals.

Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they’ll keep using it.

So the absolute basics would be to try and keep visitors on your site for as long as possible without any kind of trickery.

How do you do this? You’ll learn some tips in the video.

Ranking in Google is rarely about the latest tips, algorithm updates, or buzzwords. It’s about putting in the work to create content that searchers are looking for, providing a great user experience, and proving to Google that it’s the best result for a query.


0:32 Quality backlinks
1:09 Freshness
2:07 Search intent
3:26 Topical authority of the website
4:54 Content depth
6:43 Page speed
7:36 Use of the HTTPS protocol
8:03 User experience signals

#googlerankingfactors #google #seo

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