Can you really leverage content marketing when you have no traffic, or is content marketing something that older websites can leverage to get more traffic? Today I’m going to teach you how you can leverage content marketing when you have no traffic.

RESOURCES & LINKS:
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Canva: https://www.canva.com/

Ubersuggest: https://neilpatel.com/ubersuggest/

Quora: https://www.quora.com/

AnswerThePublic: https://answerthepublic.com/
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The first tip I have for you is to leverage infographics.

And don’t worry, you’re not going to have to pay a designer to create an infographic.

If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.

So what I want you to do is go into Ubersuggest and find all the popular blogs based off of social shares, backlinks, and search traffic, all the articles around the web that are popular around the keyword that you’ll target..

Find one that has a lot of steps or numbers, or find one that is very technical, that you think would be much better if it was done in a visual form.

Now what I want you to do is to go to sites like Canva where you can create an infographic with that data that you got from that blog article.

So in essence what you’re doing is you’re using these design tools, you’re taking the text-based content that you found the article on, and you’re taking the steps in there, you’re creating a visual infographic, and you’re citing your source.

But the infographic’s on roughly the same topic that the article was on. Because think of it this way, if that article that’s text-based was popular, the infographic version should be more popular.

So now that you have your infographic, you put it on your website. And I want you to then go back to Ubersuggest, look up all the people who linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send them an email as in the template I share in this video.

Now your infographics won’t rank as well as your text-based articles, but your infographics will start generating more social shares, more backlinks.

The next strategy I have for you is to create a roundup list.

So I want you to go back to Ubersuggest, type in any keyword that you’re trying to go after, click on the content ideas report. This will show you all the popular blog posts in that space.

Let’s say it’s on web design, and that’s a keyword that you put in. It’ll show you all the popular articles that talk about web design.

I want you to then do a roundup post breaking down things like 101 web design resources that you can’t live without, 101 web design resources that you have to check out.

And you just don’t put the link in your roundup post. You also want to have a paragraph or two describing each article.

So now that you have your roundup post, you published it, you can go back to Ubersuggest, that content ideas report, look up all the people that linked to those articles.

Hit up all those site owners with the email template I share in this video.

You’ll notice that you’ll start getting a lot of links. Some of those people will even share the articles. You could also ask them to share it instead of linking to it.

The other thing that I want you to do is, those are all popular articles.

Email out those site owners who have published those articles and ask them to share your content as well.

The last tactic I have for you is leveraging Q &A sites. And it’s not in the traditional way where I’m going to tell you to post on Quora.

Instead, I want you to go to Quora and find all the popular articles within your space.

That’ll tell you all the long-tail phrases that you should create content around.

I want you to go to AnswerThePublic, and on AnswerThePublic, I want you to type in the head terms.

It’ll also give you all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic.

And you combine them, it’ll give you data on topics that you should create content around. I want you to also take those URLs, more so from Quora, put them in Ubersuggest.

You’ll see who’s linking to them, the keywords that they’re ranking for. The keywords that they’re ranking for is the most important part because it’s not just about the questions people are typing in.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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https://youtu.be/DGaYx22GXNw

#ContentMarketing #NeilPatel #DigitalMarketing

This past few weeks I have been using chatgpt to improve my blog post titles and gain more clicks in the serps.

So far the results are amazing.

We simply don’t put enough time or effort into creating amazing and catchy titles that will improve your ctr.

It’s something that I have overlooked for far too long.

Check your Google search console and see what your ctr is.
Then use chatgpt to create more catchy titles and swap them. Then track any improvement in the serps over time

Check out OPENAI and ChatGPT here: https://openai.com/blog/chatgpt

Nathan Gotcha https://youtu.be/6NMXANNjkzI

Jamie’s Beattie :https://youtu.be/PX1Z9CyFEjk

** Affiliate Disclaimer: Some of the above links may be affiliate links, which may generate a sales commission. I am an Amazon affiliate partner and an affiliate for many other programs.

DISCLAIMER: I am not a financial adviser. These videos are for educational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments.

If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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00:00 – Introduction
00:23 – The old SEO Vs Content Marketing debate
01:16 – The Beginner’s Guide To Content Marketing
01:25 – Doing Content Marketing On Different Platforms
02:03 – Targeting The Right Keyword and Offering Amazing Content
02:31 – Writing Great Headlines And Meta Descriptions For Your Content.
02:54 – Optimizing Your Content For Readability
03:09 – Structure Data
03:43 – Internal Linking
03:58 – User Experience Improvements
04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.

What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website.

If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t.

So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event.

Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.

The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/b4-_hjLk_ck

#SEO #NeilPatel #DigitalMarketing

Want to improve SEO for your site? In this video, you will learn some low-hanging SEO tips that will give you a boost in the search engines.

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Additional SEO Resources

How to Get Backlinks with Negotiation and Persuasion ► https://www.youtube.com/watch?v=mxusD0K-IYA

Simple SEO Strategy: The “Middleman” Method ► https://www.youtube.com/watch?v=433XlvMl508

How to Increase Organic Traffic with a Content Audit ► https://www.youtube.com/watch?v=tWNvAGwiVqo

How to use Google Search Console to Improve Your SEO ► https://www.youtube.com/watch?v=FXVEb_eklhk

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SEO can take a long time to get any kind of meaningful results.

While you can’t “force” Google to rank you faster, there are actually a number of quick things you can do to improve SEO for your website.

One of the easiest things you can do is improve page speed with lazy load. When you implement lazy loading, things like images or videos will only load when they’re visible on the page.

This will reduce initial page load time, initial page weight, and system resource usage, all of which should positively impact performance.

Find out what tools you’ll need to enable lazy loading in the video.

Next, improve clickthrough rate for pages ranking on page one.

It’s widely accepted in the SEO community that pages with a higher clickthrough rate can help increase rankings.

And since 75% of users never scroll past the first page of search results, it’s better to focus on improving CTR for your first page rankings.

Learn how to do this in the video.

Third, send emails to everyone you link to. This 10-minute outreach strategy is a great way to passively earn links and grow your network. You will learn how to do this in the video.

Fourth, add internal links to your new pages.

Internal linking helps to improve crawlability, gets your pages indexed faster, improves topical relevance, and distributes PageRank to other pages so you can rank higher in Google.

To learn how to find relevant pages to add internal links from, watch the video.

The next tip is to become a power skimmer of HARO using Gmail filters.

HARO stands for help a reporter out. It’s a free service where journalists can ask questions, and anyone can respond and be a source for mega publications like The New York Times and Forbes.

The thing with this service is that they usually send 3 emails per day which can be quite overwhelming, considering 90% of the queries probably won’t be relevant to you.

So, a quick hack to make sure opportunities don’t get missed is to lighten the load with Gmail filters.

How do you do this? Watch the video.

Sixth, perform an annual content audit. A content audit is where you analyze the performance of all content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

You’ll find out how to perform a content audit in the video.

Lastly, repurpose your best-performing blog posts to videos, and your best videos to blog posts. You’ll learn how to do this in the video.

Timestamps:

0:39 – Boost page speed with lazy load
1:25 – Improve clickthrough for pages ranking on page one
4:02 – Send e-mails to everyone you link to
5:47 – Add internal links to your new pages
7:09 – Become a power skimmer of HARO using Gmail filters
8:30 – Perform an annual content audit
9:28 – Repurpose best-performing blog posts to videos, and vice versa

#seotips #improveseo #seo

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